The UK’s Daily Telegraph offers up a series titled “Challenging Ideas” to help Honda launch their new Accord. Here’s an excerpt from the first in the short six-part series titled “Natural Leaders”:
‘Biomimicry introduces an era based not on what we can extract from organisms and their ecosystems, but on what we can learn from them,’ Janine M Benyus, the author of Biomimicry: Innovation Inspired by Nature, says. ‘This approach differs greatly from bio-utilisation, which entails harvesting a product or producer, as in cutting wood for floors or wild-crafting medicinal plants. It is also distinctly different to bio-assisted technologies, which involve domesticating an organism to accomplish a function, for example, bacterial purification of water or cows bred to produce milk. Instead of harvesting or domesticating, biomimics consult organisms; they are inspired by an idea, be it a physical blueprint or a process step in a chemical reaction.’ Continued…
(I normally wouldn’t write a post linking to ‘advertorial“, but this is a useful short read. Here’s to more advertising that makes a genuine effort to inform.)