ShopBot – Moving Beyond Squares and Circles

In the late 80s I represented Seattle based Aldus Corporation. Aldus was one of a handful of companies that fostered “desktop publishing”. A combination of software (like Aldus PageMaker), the Apple LaserWriter and the Mac (not to mention the mouse and high resolution monitors) enabled regular folks to publish high quality newsletters, magazines and books. […]

“Designed with the Environment in Mind”

So goes the heading in Nike’s January announcement of its 23rd anniversary Air Jordan. AIR JORDAN XX3 Becomes First High-Performance Basketball Shoe in the History of NIKE, Inc. Designed with the Environment in Mind BEAVERTON, Ore.–(Business Wire)–Today, Jordan Brand, a division of NIKE, Inc., announced the launch of the long-awaited, 23rd iteration of the world’s […]

Don’t Just Be The Change, Mass-Produce It!

Here at Greenr we want to ‘Accelerate the Change”. Over at WorldChanging, founder and editor Alex Steffen says we should be mass producing it: “We need, through brilliant innovations, bold enterprise and political willpower, to make sustainability an obligatory and universal characteristic of our society, not an ethical choice. We need to remake the systems […]