Joel Makower asks: “Can a major consumer packaged goods company with a name indelibly associated with household bleach become a leading light in the green marketplace?” That’s the hope of Clorox, the Oakland-based company, which this week is launching its first new brand in twenty years: Green Works, a line of cleaning products. more . […]
Category Archives: Greenr
Bill McDonough at AlwaysOn Green
 In case you missed Bill speaking at AlwaysOn’s GoingGreen conference last year (and at $3k per seat, you probably did!), here are some excerpts from his “strategy of hope†for sustainable design keynote. http://alwayson.goingon.com/permalink/post/2282 http://alwayson.goingon.com/permalink/post/22932
Going Green a Boon to Business
“Businesses, governments and NGOs are laying the foundations for the world’s first sustainable global economy, the Washington-based Worldwatch Institute says in an uncommonly upbeat State of the World report for 2008.” More… Briefing by WWI: Jan 30th: http://www.worldwatch.org/node/5563
Delphi Introduces Innovative Electronics Cooling Systems at CES
 “The patented technology behind these fans was developed through a license agreement with PaxIT, utilizing technology developed by PAX Scientific, Inc. This industrial design firm specializes in identifying, evaluating and replicating the flow efficiencies of nature into streamlined design geometries, a concept known as biomimicry. In the case of Delphi’s fan technology, the use […]
Tipping Point? Two Evening Events Start The Year Green
 While they typically talk bits and bytes, hardware and software, these Silicon Valley institutions have decided to start the year out with green themes: Commonwealth Club in conjunction with Computer History Museum start out the year with: IT’S EASY BEING GREEN | WEDNESDAY JANUARY 23 http://www.commonwealthclub.org/sv/ (sorry…no direct event link…) and Tuesday, January 29th […]
2007 was a tipping point year. Here’s to more change in 2008!
The transition to the green economy is accelerating. I feel privileged to play a role. Happy new year!
Logo Ideas
Nothing like a holiday weekend to find time for logo doodling…