Business of Biomimicry – Harvard Business Review

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Janine Benyus and Gunter Pauli team up on a short list for Harvard Business Review that includes water harvesting from fog and a broader view of solar.

Biomimics draw inspiration for new product designs from biological processes, physical traits, and behavioral strategies observed in nature….Today we look ever more systematically to nature for sustainable solutions to a host of practical problems – for which existing solutions are often environmentally unfriendly or energy inefficient. We believe that now is an opportune time for global businesses to develop profitably around some of the ideas nature offers. Continued at Harvard Business Review…