Ever wondered where your search requests goes when you hit the enter key? Read on…
INDIAN WELLS, Calif., Feb 6 (Reuters) – Google Inc (GOOG.O: Quote, Profile , Research) is prepared to invest hundreds of millions of dollars in big commercial alternative-energy projects that traditionally have had trouble getting financing, the executive in charge of its green-energy push said on Wednesday.
The Internet search giant, which has said it will invest in researching green technologies and renewable-energy companies, is eager to help promising technologies amass scale to help drive the cost of alternative energy below the cost of coal. More via Reuters…
Why would google care so much? Power searching requires lots of power…
Beginning 5 years ago, Google took the lead in making a power consumption an issue for IT vendors. No one cared that much before that because no one else was building 100,000+ server data centers using free software and cheap PC hardware. Google wasn’t the only factor, but their use of free software, cheap hardware and massive scale meant that energy consumption became one of the few places they could cut costs. Continued at ZDNet with additional coverage at NYT.
Smart folks over at Google. Here’s hoping their lead is followed.